Who says print is dead?

Greg McNeil
Jan 25
2 min read

In 2025, Roskill Supply Co. was featured in the New Zealand Herald’s small business section, and again in the Sunday Star Times in their Home and Lifestyle pages.

That still feels a bit surreal to write.

We didn’t have a PR agency. No big launch budget. No grand plan to “crack the media.” We were just doing our thing, making small runs of clothes in Aotearoa, trying to be honest about how and why we do it.

And yet, there we were. In print.

Both pieces told part of the Roskill story. Why we make in small batches. Why we crowdfunded. Why local manufacturing still matters, even when it’s harder and more expensive. They weren’t ads. They were stories. And people noticed.

From a purely practical point of view, the impact was real. We saw spikes in website traffic, new followers, emails landing from people who’d never heard of us before. Sales followed. Not in a hype driven way, but in a steady, considered way, people arriving already understanding what we’re about.

But the bigger thing wasn’t the numbers.

It was the credibility.

There’s something about seeing a brand in print that still carries weight. It tells people this isn’t just an Instagram account. This exists outside the algorithm. Someone else has taken the time to look at it, question it, and decide it’s worth sharing.

In a world where everything is fast, disposable and constantly refreshed, that feels quietly powerful.

We’re genuinely grateful to the journalists who took the time to tell our story, and to everyone who read those pieces and followed the thread back to us.