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Batch Seven
For our next product run, we’re doing another batch of jeans.
This time, we’re calling it Batch Seven.
We went with jeans because you asked for them.
We’ve had a lot of back-in-stock requests over the past year,
and it’s been a while since the last run.
So if you’ve been waiting,
this is your chance.
Batch Seven is made from a single roll of Japanese selvedge denim.
Cut, sewn, and finished in Auckland.
The roll has enough denim for just 45 pairs of jeans.
No more. No less.
Every decision in this batch comes from what we’ve learned so far,
and a lot of that learning has come directly from you.
Fit, in particular, has been one of the biggest conversations.
Each batch, you’ve told us what works,
what doesn’t,
and what could be better.
This time, we’ve brought all of that together.
Four clear cuts.
Two for men. Two for women.
Distinct fits, shaped by feedback, designed to make choosing easier.
Batch Seven opens with pre-orders.
During that window, you can choose your cut and your size.
Your jeans are then made specifically for you.
Each pair uses about three metres of denim.
When you pre-order, that section of the roll is set aside.
Just for you.
Once pre-orders close, we’ll use the remaining fabric
to make the balance of the batch in standard sizes.
As this batch moves through production,
we’ll share the progress along the way.
From cutting, to sewing,
to finished pairs ready to wear.
